Weight loss is hard. Ask anyone who is trying to lose weight and they will tell you of the mental struggle that is constantly going on in their head. Although weight loss is a simple calculation, inputs vs outputs, it is difficult for people to remain vigilant. An important element when trying to lose weight is your support network; family and friends; to help give you support along the way. Social media has now expanded people's support network through online communities, where people trying to lose weight can talk to other people in the same situation.
Weight Watchers Australia (WW) has recently upgraded their Facebook page, making it an integral part of their already impressive online presence. Through the WW Facebook page, people can talk with other WW members about their challenges and successes, enabling others to provide support and assistance. The Facebook page is an extension of their current discussion forum which is based on their current website. The main difference though is that everyone on Facebook can contribute to the WW Facebook page, whereas the discussion forum is only available to WW members.
WW have used Facebook quite effectively as they encourage discussions between members, providing a space for people in the same situation to talk and discuss their problems. WW has created a conversation with their members, providing advice to people who need it. Through Facebook, they have also provided links to relevant articles on their website in response to members concerns.
I think using social media as a support network for people losing weight is a great idea. It really shows how beneficial social media can be. What do other people think?
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