Are you a 'Social Media Guru'? Would you like the opportunity to join Powderfinger on their farewell tour of Australia as their official blogger?
Well as part of Jetstar being tour sponsor of Powderfinger's farewell tour, they have created a competition for one person to win the chance to join the band on their tour and being the official tour blogger. This involves updating a daily blogger, creating videos, updating twitter, etc - in other words, run the 'official' social media campaign for the tour.
I think this is a fantastic idea as Jetstar are tapping into the idea of user-generated content in order to promote the tour. Instead of chosing an existing staff member to attempt to use social media to interact with consumers, they are running a compeition which should result in a social media-saavy Powderfinger fan doing it for them. This should result in content that is actally relevant to consumers and is what they want. By using consumers' peer to write the blog, Jetstar are attempting to make it more personal, rather than a corporate view of the tour. Hopefully, it also will mean that the sponsorship of the blog isnt in your face as much as if Jetstar was writing it.
What do other people think? Does the idea of getting a person from the public to write the blog a good idea? Post comments and let me know.
That is a fantastic idea, and as you said they get someone who is tech savvy and a powderfinger supporter to write up this. But in addition to that if they had hired internally they would have to pay a fair wage, while using this competition they get to promote both the tour and Jet Star, while hiring a perfect person to do the work at pretty much none of the expense, other than usual granted cost for flights, accomodation, etc.
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