Welcome!

Hi everyone and welcome to my blog.

It's official, I have now lost my blog-virginity. After never having even considering writing  blog, here I find myself writing one. When I was given the option of writing a blog for my e-maketing subject at uni, I was terrified at the idea. What do I write about? What if what I write is uninteresting? What if noone reads my blog? I was all set to do the 'safe and boring' option of a traditional business report, when I decided to take a chance and do something different. So here goes....

A little about me, I'm in my third and final semester of a business degree at Monash University, majoring in Marketing and Accounting. I have been called schizophrenic due to the weird combination of marketing and accounting but I plan to use this to my advantage.

As part of this blog I intend to explore e-marketing and how it is used. I plan to look at digital marketing campaigns as well as other aspets of e-marketing and to evaluate them - whether they be effective or not.

Until next time.......